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What is Google TV?

Google TV is the streaming interface for Google’s latest Chromecast, the popular streaming device that had its most significant upgrade in years in October 2020.
Max Beckett author headshot
Written by Max Beckett, Broadband Expert
Updated on 1 September 2024
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Google TV is similar to competitors from Amazon and Apple, giving you an intuitive, accessible, comprehensive streaming service that integrates all your different subscriptions.

Google Chromecast with Google TV

While the Google Chromecast was initially a great tool for streaming content on a bigger screen, it soon lost some of its popularity due to the effort required to find what you wanted to watch on your device and then cast it to your TV.

By comparison, products like the Amazon Fire Stick and Apple TV had their own built-in interfaces with all the content you had access to ready to search for, click on and then play.

This all changed in 2020 with a new-look Chromecast. Like its competitors, this version comes with an all-in-one homepage and is controlled by a bespoke Google remote with Google Assistant voice control.

The upgraded interface was rebranded as Google TV, formerly known as Android TV. It has a content-first display, so will show you what you can watch based on each of the streaming services you’re subscribed to, all at once.

As we all know, Google is the world leader in all-things Search, so the upgrade also features a much more advanced and helpful sorting and searching system to find the content you want to watch quickly. Voice search is also super easy thanks to Google Assistant. And of course, you can still cast to your screen as per usual if you want to upgrade your Chromecast but prefer streaming as you’re used to.

chromecast and chromecast remote

What can I watch on Google TV?

Through Google TV, you can access all manner of TV, film, and video. Whether it’s streaming services, US cable shows, catch-up TV, live sport and news, or online media like YouTube, Google TV will support it if you’re signed up for those services.

Streaming services on Google TV

Google TV boasts more than 6,500 apps for films, TV shows, music, gaming, media and more.

These include almost every major streaming platform — Netflix, Amazon Prime Video, Disney Plus, YouTube TV, YouTube Premium and Spotify as well as US-network-owned services like NBC’s Peacock and HBO Max — a more plentiful choice than other streaming products like the Amazon Fire Stick.

Sadly, direct access to the NOW streaming platform is not yet available. For more advice on which streaming service may be right for you, take a look at our TV streaming guide.

Google Chromecast 4K streaming quality

The Chromecast is capable of streaming in 4K HDR10, as long as you have a compatible TV and are watching a compatible show on a compatible streaming service.

Thankfully, most mainstream streaming services support 4K HDR10, but select shows and movies within those apps will offer it — these are often very recent titles or original content produced by the streaming service itself.

Dolby Vision, which offers arguably better quality imaging than HDR10 due to its wider colour range and higher peak brightness, is now also available through Chromecast, but it’s not as common technology as HDR10 yet.

For truly cinematic audio, Dolby Atmos is available on this Chromecast, too—but as with Dolby Vision and HDR10, you’ll need high-quality equipment to experience it, so you’d need a speaker system that supports the technology.

person holding a google chromecast remote in front of their tv
Image: Nick Baker/Uswitch

Does Google TV have original content?

Given that Google TV is the interface of a streaming stick that you plug into a TV, it’s not in the same position as actual streaming services like Netflix, Amazon Prime Video and Apple which actually own a production house and produce exclusive content.

The closest you’ll currently see to original programming from Google will be from its video-sharing platform YouTube, whose YouTube Premium service (formerly known as YouTube Red) produces a host of Originals.

This will come at an extra cost since YouTube Premium is a paid subscription service, but it’s standard for the first ‘episode’ of these originals to be available for free.

How much does the Chromecast with Google TV cost?

You can currently order it from Google in three colour options — ‘snow’ white, ‘sky’ blue and ‘sunrise’ pink — at £34.99 for the HD version and £59.99 for the 4K variant.

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