Uswitch responds to TalkTalk's change to a 'pounds and pence' model for future mid-contract price rises
Ernest Doku, telecoms expert at Uswitch.com comments on TalkTalk’s change that from 12th August all new contracts will include details of “pounds and pence” cost increases:
“Following Ofcom’s new rules that broadband and mobile mid-contract price rises must be set out in pounds and pence, TalkTalk has become the latest provider to adopt a flat-rate approach to price increases.
“From the 12th August 2024, new and recontracting TalkTalk broadband customers will see the monthly amount they pay increase by £3 annually in April. This is in line with the new annual price rises set out by BT/EE, Vodafone and Plusnet for their broadband customers.
“While it is important that any price rises are known at the point of taking out a contract, and that we move away from unpredictable inflation-linked increases, a flat-rate model across all packages will be harsher as a proportion for many customers who are on cheaper or average priced contracts.
“It’s disappointing that the providers who have announced their changes in anticipation or following Ofcom’s new guidance have all chosen to apply blanket increases, as this is not the only way to adopt the pounds and pence model.
“As other providers think about how to respond to the changes in rules come January 2025, we encourage them to consider other models. This could include offering a fixed price throughout the whole duration of the contract, shorter contracts or smaller price increases that are relative to the initial contract cost.”
Harriet Atkinson
Telecoms PR Manager
harriet.atkinson@uswitch.com
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles.
More people go to Uswitch to switch their energy, broadband and mobile than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.
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