Beat the April price rises if you switch now
You could avoid a 2025 price increase if you switch broadband before 31 March. BT, Virgin Media, Vodafone, Plusnet, Community Fibre and more won't raise your prices until next year if you switch to them now.
Switch broadband now
If you're out of contract, you're free to switch broadband right away. Find a new deal before 31 March to avoid a 2025 price increase from a range of providers.
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If you're still in contract, tell us your contract end date and we'll remind you as soon as you can switch.
Virgin Media increases its prices for millions of broadband, TV and home phone customers in April each year.
This price increase applies whether you are mid-contract or out of contract, and it appears to be the highest annual price increase among the major UK broadband providers.
Most customers will see a price increase in line with the RPI rate of inflation announced in February. However, some may be on a fixed price increase instead if they recently signed up for a new Virgin Media contract.
While it has increased its prices annually at a variable rate for a considerable time, 2024 is the first year Virgin Media introduced a set inflation-linked price increase for customers in the middle of their contract.
Which Virgin Media price increase will you get?
Check whether you're subject to Virgin Media's inflation-based price increase or its new fixed price rise in April.
Inflation price increase
If you signed up to your current contract before 9 January 2025, your inflation-linked price increase will be 7.5% on 1 April.
Fixed price increase
If you started your current contract from 9 January 2025, your broadband bill will go up by £3.50 per month on 1 April.
Virgin Media customers affected by this price increase unfortunately can't cancel their contract early without paying early exit fees.
However, if you've been on your current Virgin contract for more than a year and a half, you are likely out of contract and overpaying for your broadband. So now would be a great time to compare new deals from other providers.
Here's everything you need to know about Virgin Media's price increase.
Is your broadband bill going up?
If your contract term has ended, you're free to find a new broadband deal right away.
How much is Virgin Media's price increase?
If you took out your current Virgin Media contract on or after 9 January 2025, you'll see a fixed price increase of £3.50 per month on 1 April.
But in 2025, most Virgin Media customers will still be on the inflation-linked price increase it has run with for the past few years. This adds RPI rate of inflation announced each February to Virgin's own annual price increase amount of 3.9%.
Based on your current monthly cost, here's how much more you'd be expected to pay from 1 April.
| Current monthly cost | 7.5% increase (RPI 3.6% + 3.9%) | Annual extra cost |
|---|---|---|
| £25 | £1.88 | £22.50 |
| £35 | £2.63 | £31.50 |
| £45 | £3.38 | £40.50 |
| £55 | £4.13 | £49.50 |
| £75 | £5.63 | £67.50 |
Which Virgin Media customers are affected by the price increase?
Virgin Media's annual price hike applies to almost all customers using Virgin Media broadband, TV, or home phone packages.
This price increase is made clear in its terms and conditions and during the sign-up process when you're purchasing a Virgin Media deal. It's a process that all of the major UK broadband providers have, so you'll likely find similar polices with most other providers too.
However, the following groups are usually exempt from Virgin Media's annual price increase:
- 1
Those on a Virgin Media Essential social tariff, which is available to people receiving financial support like Universal Credit
- 2
Talk Protected landline customers
- 3
All other customers who are considered 'vulnerable'
Can I cancel my Virgin Media contract for free?
Unfortunately, Virgin Media customers in the middle of their contract can't leave their contract for free as a result of this price increase.
The provider includes an annual price rise in its contract terms when you sign up, which means if you want to cancel your contract early you'll likely have to pay early exit fees.
However, if your initial contract with Virgin Media has finished, you will be able to leave for free straight away. You should be able to find a much less expensive broadband deal if you sign up as a new customer with a different provider.
Just keep in mind that, unless you can access an alternative broadband provider with fixed monthly prices, your next provider will likely increase prices each year too.
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Virgin Media's end of contract price rise
The April price hike isn’t the only price increase you’ll have to watch out for. You'll likely also be moved onto much more expensive ‘out of contract’ prices when your current contract term ends, too.
Virgin Media's out of contract prices can sometimes be double your initial monthly price, according to our pricing data in 2025. That's a huge increase in your monthly outgoings once your contract ends.
The good news is, at this stage you’re also completely free to cancel your contract and switch to a new provider at any time.
Get an end of contract reminder from Uswitch
If you've still got a while left on your current Virgin Media contract, it's good to keep note of when exactly your contract is due to finish. This will help you avoid overpaying for your broadband at a more expensive 'out of contract' price.
Feel free to provide us with your end of contract date, and we'll send you a reminder when you're free to start looking for new broadband deals.
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Why is Virgin Media increasing prices?
Virgin Media's price rises are usually put in place to combat its own increasing prices as a business.
There are two main things that cause Virgin's costs to go up:
- 1
Inflation: As the cost of all resources, supplies, products and services increase, so does the provider's business expenses.
- 2
Service upgrades: Like all providers, Virgin Media is constantly working to improve its network's speed, reliability and coverage. This is an expensive thing to do, so it often raises pries to cover these costs.
““If you’re one of the estimated eight million Virgin Media O2 customers who are out of contract or coming to the end of your existing mobile or broadband deal, you don’t need to put up with price rises.
“The launch of One Touch Switch means it’s never been easier for broadband customers to vote with their feet and switch providers. Smaller, regional broadband providers like Hyperoptic and Trooli don’t raise their prices mid-contract and customers can save on average £181 a year by switching providers. ”
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How to contact Virgin Media
If you’d like to contact Virgin Media - whether that’s to negotiate an improved deal, double check whether you’re affected or just to find out more information - you can get in touch with its customer services team in a number of ways.
- Phone: Speak to Virgin Media’s customer services by calling 0345 454 1111 for free. Opening hours are Mon-Fri 7am-11pm / Sat-Sun 8am-8pm.
- Website: Sign in to your Virgin Media account on its website.
- Live chat: Get in touch with a customer representative at Virgin Media through its Live Chat feature.
- X: Make your inquiry via X by contacting @virginmedia
Virgin Media price rises FAQs
Can I negotiate my broadband prices with Virgin Media?
You might be able to negotiate a better deal with Virgin Media, but it's not a guaranteed way of avoiding a price increase.
So while some people may have succeeded in getting a better deal after discussing with the provider's customer services team, Virgin doesn't have to budge on its pricing if it doesn't want to.
Will Virgin Media increase their prices again?
Yes. Virgin Media provider has made annual price increases part of its terms & conditions. This means almost all customers who sign up in the future will have to abide by an annual price rise.
