Andy Elder

Background

Andy joined the team in 2021 and he’s currently head of commercial for financial services. He looks after all the business products, which includes onboarding partners, while keeping on top of the latest financial trends and attending industry events. He understands the challenges that businesses face on a daily basis, so uses his expertise to make sure businesses have the right products at the right time.  

Andy has also been involved in SMEs for more than 20 years. From helping to build a software company to advising friends who now own marketing companies and cafes, he’s always had a passion for business and gravitates towards friends who create. Plus, Andy is an avid investor and leverages his market knowledge for long-term investments.